PC’s Reimagined and Reinvented – A plea to PC CEO’s
Posted on March 4th, 2012 in Apple, Manufacturers, Technology, Windows 7 | No Comments »
We all were introduced to the new Windows system this past week, with the Windows 8 consumer preview. “It’s Windows reimagined and reinvented” as Microsoft puts it. But with any Windows release it is only part of the equation the other part is how manufacturers prepare their hardware and develop new ways to add value for their customers. To date the history of “preparation” that PC manufacturers have made, has only held frustration for their customers and a disappointment for the industry. PC manufacturers have gone in a direction that has complicated and depressed the customer experience.
This issue is highlighted by the programs that manufacturers of computers add to PC systems. Why do they do this??? Do these programs generate any type of revenue for the companies? Do they provide valuable user feedback?? Is it necessary for branding?
What I do know is that most of these programs duplicate functionality already in Windows or add layers upon an existing system that makes things confusing or slow for their customers. Do manufacturers ever test these add-ons? I mean some systems when you boot them take forever to start up because of these additions. The end result is that the customers that I see are complaining about performance so the first thing I do is disable all or most of these add-on programs. Some of these add-ons are useful such as driver and firmware updates to fix issues but the reality is that most users don’t keep their systems up to date let alone would they realize that the manufacturer is pushing an update out to them. These programs typically have feedback agreements, I have to believe that the majority of users don’t agree to offer feedback. A CEO should be looking at this data and realizing the low percentage that agree to this and turn his companies efforts to more fruitful endeavors.
Perhaps the customers that I see are an anomaly. But I know this is not the case having been in the business of computer support for over 25 years, and talking to other computer professionals, they see the same issues I do. The customers that I and other support professionals work with are just a small fraction of the total customer base. The customers we don’t catch just leave and the end result for manufacturers is that they have created a cycle of frustration that pushes users from the Windows brand to a less frustrating experience, like the Macintosh or tablet environment. On Macintosh computers the manufacturers, in this case of printers, don’t dare complicate things, so the installs there are simple and integrate nicely onto the platform. But on the PC side of things it’s the wild west and anything goes.
Do the CEO’s of these companies actually review each product before they are shipped? I doubt it, unlike a Steve Jobs who was integrally involved in the testing of the products and experience in Apple, the CEO’s of the PC manufacturers are probably looking form on high, down at things, letting underlings with no authority approve the release. Instead of spending money time and effort developing useless add-on programs these companies should be spending this money and effort on being creative with their design and improving the integration into the Windows ecosystem. They should be looking at how they integrate better into the existing update system and how to make things less frustrating for their customers.
Microsoft knows that this is an issue and hence has started to launch Microsoft Stores around the country. The computers sold out of these stores have a simplified approach and remove most if not all of the add-on programs.
Let’s hope with the next release of Windows that PC manufacturers start to take a serious look at “Reimaging and Reinventing” the value they are bringing to the table and don’t continue on the their current path of frustration. Let’s hope that manufacturers begin to get creative in their designs instead of waiting for someone else to show them the way. And let’s hope that this next computing experience is as exciting as the new version of Windows looks and operates.
- Michael Morris